As per Arment, Peace was designed in a way that it treated all ads the same, an approach which he now labels as "too blunt." Apparently, the main issue he was facing was that the app was blocking ads from The Deck, the same publisher which serves ads to Arment's own website as well as those of some of his close friends.
"Ad-blocking is a kind of war — a first-world, low-stakes, both-sides-are-fortunate-to-have-this-kind-of-problem war, but a war nonetheless, with damage hitting both sides." he said in a blog post. "Even though I’m “winning”, I’ve enjoyed none of it. That’s why I’m withdrawing from the market."
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