The next-gen Apple TV, which is expected to be unveiled on September 9 alongside the new iPhones, is aimed at the gaming market, according to a latest report from the New York Times.
With hard-core gaming fans already hooked up to Microsoft's Xbox One or Sony's PS4, Apple could target casual gamers - those who like to play games but find Xbox and Playstation require too much time and cash investment - with its new device, the report says.
Previous reports have revealed that the device will be powered by the company's A8 SoC, and come with increased storage and Siri on board.
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